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May 31, 2016

How to craft a great Online Journalism Awards entry


Take a deep breath. You now have more time to submit your entries for the Online Journalism Awards, honoring excellence in digital journalism.

For the past 16 years, the OJAs have recognized the best in digital journalism, with a special eye toward forward-looking projects and tools. Historically, we’ve seen excellent submissions from major newsrooms, start-ups, technology companies, freelancers, educators, students and more. To help as you dig in, we’ve pulled together key insights from the judging process.

Online News Association’s annual conference at the Hyatt Regency Denver on September 17, 2016, in Denver, Colorado. (Photo by Anya Semenoff/Online News Association)

First, ONA Executive Director Jane McDonnell advises, “There is no single magic formula, but there is an overriding philosophy: great journalism that best leverages the power of the digital platform. Some winning entries feature videos. Others are heavy with social media. And still others provide a modest mix of multiple media. But all of them engage readers in compelling and innovative ways that highlight the best the web has to offer.”

When reviewing entries, judges will ask these questions:

  • “What impact did this story have?”
  • “How does this entry really take advantage of the web?”
  • “Would this piece be any different if it appeared solely in print?”

ONA Board President (and former OJA Chair) Joshua Hatch adds, “The more you can help judges better understand how your stories best embrace the fundamentals of great journalism — impact, relevance, newsworthiness — and do so by best leveraging the power of digital platforms, the better your chances.”

This year, 12 of the 35 categories come with $53,500 in prizes. The 2016 awards more specifically reflect the shift to producing work for distinct digital platforms and emerging media, as well as increased efforts to include the audience throughout the reporting and storytelling process.

If you’re looking for clarity on a specific question, be sure to check out the Rules & Eligibility and the FAQ, especially helpful if you’re wondering what size category your organization should enter in.

Good luck, and we’re looking forward to seeing your entries!

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