This award honors a person or newsroom that has implemented innovative revenue strategies to enhance their organization’s financial sustainability and journalistic independence. Projects in this category may include but are not limited to subscription models, membership programs, event programs, branded content approaches, merchandising, content licensing, and/or strategic partnerships. Entrants will be evaluated on the extent to which their revenue innovation serves an identified need and contributes to your operation’s sustainability. Entrants are strongly encouraged to submit up to five URLs and an in-depth explanation on how they developed and implemented their revenue strategy to sustain or expand their journalistic work.
