The Los Angeles Times’ suite of 20 or so newsletters stands above our competition. Even as the newsroom has shrunk, our newsletter program has grown in ambition and success. We know the direct relationship we cultivate with readers via email is key to our survival and have made an effort to put some of our most seasoned reporters in front of our biggest audiences via email.
Our newsletter portfolio is premised on the idea that voice and thoughtful relationships between writers and our readers are the future. We focus on written-through, personality-driven emails and supplement them with story digests. Our mission is to build habit, drive subscriptions, retain subscribers and, most importantly, inform readers. Our newsletters drive the conversation across California and the West.
We are submitting a sample from each of these five newsletters for your consideration.
This is a standout portfolio showcasing strategic newsletter development, smart segmentation, and measurable business impact. Judges praised its clear value proposition, strong editorial voices, and agility during breaking news moments like wildfire emergencies. With nearly 20 distinct newsletters serving diverse goals and audiences, it’s a sophisticated, well-executed example of how newsletters can drive growth and engagement—even in a challenging media landscape.
