Proud City is a dedicated online hub for LGBTQ+ news launched by Block Club Chicago during Pride 2023. Our social media campaign was central to our mission of creating valuable and engaging content for Chicago’s LGBTQ+ community.
The social media strategy for Proud City was pivotal in its success. We leveraged various platforms to reach and engage a broad audience. The core objective was to ensure that our LGBTQ+ stories were accessible, engaging and shareable.
We wanted to not only share the deep gay history Chicago has, but wanted to celebrate it.
We used all the major platforms to share our content (Instagram, TikTok, Facebook and Twitter) and translated our stories into formats that fit within each one.
