La Nación is one of Argentina ‘s oldest newspapers, boasting over 150 years of history. Our steady goal is to provide quality information combined with state-of-the-art technology, aiming to give our audience the best experience.
In addition, since July 2020, we are proud members of The Trust Project.
User interface & interactive innovation and how it helped users.
ELECTIONS: Our “Polítical compass” project was a game to determine one’s affinity with the seven main pre-candidates for president using mathematical logic to quantify a political phenomenon.
The game went viral. Social networks were flooded with people sharing their results on posts, videos and memes. It was also replicated by other online portals, radios and streaming channels. Other journalists, influencers, politicians, and even candidates themselves shared their results! nobody wanted to be left out.
INFLATION: In “Reasons Behind the Price Dispersion”, we aimed to assist users dealing with the uncertainty on how much products cost (with rampant inflation prices changed daily) and let them check the price disparities of our beloved “alfajores” and “yerba mate”. With an inflation rate of more than 250%, the goal was to help citizens understand how a society prepares for an economic crash, and demonstrate how stores and individuals protect themselves by inflating their products, taking advantage of the uncertainty of prices. In essence, we wanted to capture something everyone felt, but no one could see.
CLIMATE CHANGE: “Urban Heat Islands”. Last summer, after a sweltering week, we explained the phenomenon of urban heat islands, pointed to possible mitigation solutions and included an interactive map to let users check the hottest spots in the city, or the temperature in their own chosen addresses. The project was a metrics success and the results got replicated in other media.
Creative use of online technology
Although we started experimenting with AI subdomains in 2020, last year we have embraced the opportunities and challenges that generative AI brings to our reporting with editorial supervision.
For the presidential debates, we innovated in the use of an artificial intelligence model that processes videos and analyzes audio and image separately to detect expressions, feelings, and entities. We processed live speech to monitor topics, mentions of other candidates, speaking time, specific words, and word count.
Using generative AI, we meticulously tracked and categorized every one of President Milei’s 4,364 tweets from his first two months in office—an average of nearly 73 messages daily with plenty of disclosures, outbursts and punishments. But we didn’t leave everything to AI; instead, we incorporated it again into our workflow.
Finally, we integrated Generative AI summaries into numerous articles across sections using Open AI as the engine. The summaries appear as a three bullet-point text with a disclaimer acknowledging that they were AI generated under the supervision of a journalist/editor.
>>> In this application we provide 4 links to original content for the full experience in spanish and 1 link that explains the mentioned projects behind the scenes in english. <<<
