LA NACION has an integral strategy focused in innovation to serve its audiences.
Our growing audiences represent now more than 22,000,000 UBs in our website and mobile (45%), 3.310.099 followers between our Twitter channels, 3,271.000 followers between all the newsroom staff Twitter accounts and 6.292.370 fans in total between all of our Facebook pages.
This year we introduced new formats with our first Scrollytelling case about the National Institute of Statistics, launched new mobile apps and redesigned content to adapt to mobile platforms, which now represent 45% of our audiences, leading in this segment regarding news in Argentina.
Video series to explain the news in motion graphics, 15 seconds content for Instagram and chaptered video interviews in the program “Conversations LN” offered new impact to our content and new solutions to our advertisers.
015 is an Electoral year with lots of opportunities to tell stories using multimedia and interactive data rich formats.
We are covering not only breaking news but breaking data, and could present the first City of Buenos Aires Elections with data expressed by polling station, in an interactive map, as well as D3.js apps presenting candidates information and explanatory pieces.
Argentina, still has no FOIA and needs to open data and help citizens deal with this so as to empower them. That´s why the past year we continued to grow our commitment with open and data journalism, amplifying our open collaboration challenges.
Open data journalism, collaboration and data storytelling using free or reusable tools were our way, not only to lead in quality journalism but to envision a long term strategy that can help sustain or reinvent journalism and media even in a hostile political context.
Our data driven investigations are being presented in judicial cases or amplified by national TV or radios; and our news applications like “Vozdata”, “Congresoscopio” of “Open Statements of Assets” have become a new bridge to integrate our audience, NGOs and Universities using collaboration as a new form of intelligence.
We continued activating the data community via hacktivism, participating in hackathons, sharing open source code, and organizing our own DATAFEST two day event .
We learn and train, and in 2014 we gave our fifth Data Journalism internal training as well as mobile and social media journalism. Even though we have a small data team, we trained on D3, CartoDB, Tableau, ArcGis, Open Refine and Excel for DATA.
We believe in openness to serve our audience using Social, Mobile and Data Journalism, engaging hacktivism with industry experts and NGOs, and leading a movement that collaborates and opens data.
One of our main focus has always been the social media strategy concerning our more than 35 branded official channels and 130 journalists on Twitter. The branded channels by themselves have more than 3 million followers all together. We also have a +30 blog network, which has thriving communities that participate in the content of each blog by posting their comments. Many of them also have a very active Facebook Fan page participation . Moreover, we continue to work with our audience on Facebook, generating specific content on the various pages and fanpages of our blogs. We also are developing 6 Instagram official channels.
Highlight 2015: Facebook Q& A platform for Elections Candidates.
Third parties support to LA NACION includes awards, special funding and/or praise from The Knight Foundation, The Knight-Mozilla OpenNews program, GEN/Global Editors Network, ICFJ, European Journalism Center, Journalism.co.uk, International Open Data Conference, US & UK Embassies in Argentina.