Over the past year, Bloomberg has relaunched bloomberg.com, built a new digital team across three continents and globalized our online video. Every day, we work with 2,500 journalists around the world to transform Bloomberg’s journalism into a cohesive,
multi-platform digital news service.
We’re pleased to present some of the most successful multi-disciplinary collaborations happening in the digital sphere:
Code is one of the most important skills of our time, but few people understand it. Paul Ford’s “What Is Code?” explains everything from the fundamentals of basic programming to developer culture. It was an ambitious collaborative effort, making the most of all our digital channels to reach the widest audience possible. Ford joined forces with editors, designers, developers, photographers, animators and producers to bring his 38,000-word opus to life through a highly-shareable site where visitors can explore and even manipulate code. A friendly robot widget guides visitors through the sections, and readers even get a ‘certificate of completion’ at the end of the experience.
The Bloomberg Carbon Clock is a dynamic interactive graphic that tells the story of manmade climate change through real-time estimates of CO2 levels. The graphic – which performs smoothly on desktop and mobile – enables readers to navigate through data ranging back from 800,000 years. We also published
a 42-page working paper explaining our methodology.
In “Here’s How Electric Cars Will Cause the Next Oil Crisis” Tom Randall makes the case that electric vehicles could displace enough oil to trigger a serious glut — and dramatically change the world — by 2023. Bloomberg told the story through charts, gifs, an animated explainer, and Randall’s prose.
Bloomberg’s reach extends overseas as well. In late March 2016, Colombian hacker Andrés Sepúlveda told us his story of how he had manipulated presidential elections in nine Latin American countries over eight years by spying, smearing and stealing confidential information. “How to Hack an Election” by Jordan Roberston, Michael Riley and Andrew Willis had an immediate and global impact. Bloomberg teams worked together to publish the story in both English and Spanish.
The stories on this list epitomize our commitment to telling stories for a worldwide digital audience. Our audience spent more than 12 million minutes — that’s 23 years — reading, watching and experiencing these stories. As more news organizations’ content becomes commoditized on digital platforms, we continue to believe that the most powerful measurement of our success is original journalism, designed to engage, delight and inform our audiences wherever they live and however they want to get it.
