“Les Bonnes Infos” (“good news” in French) is a weekly newsletter that spreads positive information launched on 15 June 2020. Its values: optimism and curiosity. It is edited by Bulletin, a French newsletter publisher also launched in June 2020. Bulletin was created by Jean Abbiateci, former deputy editor-in-chief of the Swiss daily newspaper Le Temps. It targets young parents aged 30 to 45 years.
The newsletter was born from the following observation: the intense fatigue felt by many due to a bombardment of round the clock news; an overflow of often anxiety-provoking stories accentuated by the Covid crisis and the outpoor outrage on social networks. This pain point drove us to build the editorial proposal that is “”Les Bonnes Infos””: inform rather than depress, while not forgoing the rigor of journalism. The idea is to infuse people’s days with a dose of optimism to inspire and restore their taste for news.
Every Monday morning, 30’000 readers begin their week with this newsletter. The format has been imagined as a small magazine, to be read in five minutes. It is a mix of curated and original content. Each edition is divided into different sections. “”Les Bonnes Infos”” provides portraits and inspiring stories. “”Chez nos voisins”” invites subscribers to discover remarkable and solidarity-based initiatives elsewhere in Europe. “La boîte à idées” focuses on a problem and, above all, on existing solutions (the disappearance of local trains, school bullying). “”Eye candy”” highlights the work of an artist or a photojournalist. “”The final word”” explains current events through the history of a word.
Our sources of inspiration: The Guardian’s The Upside column, The Telegraph’s former Bright Side newsletter and the broader solutions journalism movement.
