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2015 Excellence and Innovation in Visual Digital Storytelling, Large Newsroom finalist

Look At This

 

Finalist(s)
Claire O’Neill, Wes Lindamood, Becky Lettenberger, Tyler Fishe

Organization
NPR

Award
Excellence and Innovation in Visual Digital Storytelling, Large Newsroom

Program
2015

Entry Links
Link 1
Link 2
Link 3

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About the Project

Look At This is an experiment we started last September. Look pieces are 1) stories about how you see the world and 2) web-native visual journalism.

We’ve developed a set of tools that makes it easy for our developers and designers to work with our photo editors to create bespoke-ish, photo essay-ish Internet things. Or something. Just look at it.

And we’ve found that the experiment is working. The analytics run broad and deep — tons of people love these, and, more importantly, tons of them *finish* reading or listening to Look pieces. Our team joke is that we’re tricking people into reading long-form journalism.