NBC News introduced the TikTok-native series #NBCdebunks to combat misinformation during the 2022 midterms by targeting disinformation on the platforms it’s being spread on and providing context and in-depth reporting that publishes directly to people’s For You Pages. Since 2022, the series has expanded beyond politics, with no question too small or too big. From debunking fake videos from the Israel-Hamas war, to chasing down a claim that Miley Cyrus is in a cult, to deep investigative reporting that found that dozens of people lost thousands of dollars on “Trump Bucks.”
The series uses conversational language, editing, and graphics that seamlessly integrate with TikTok’s feed. On a platform that values transparency, the videos take viewers on a journey to uncover the origins of misinformation and the reporting process NBC journalists take to verify facts.
