In the last year, The Texas Tribune’s all-star cast of journalists combined unmatched daily reporting with ambitious investigative work that brought vital context to Texans on the issues affecting their lives.
Our biggest-in-the-nation statehouse bureau laid claim to four GOP presidential candidates, and newsrooms statewide embedded our election scoreboards and results widgets. We embarked on a raucous legislative session featuring fights over “sanctuary” cities and which bathrooms transgender kids could use. Our reporting plumped up the pages and airwaves of dozens of newspapers and TV stations statewide, in addition to reaching new audiences through content partnerships with The Washington Post and Reveal.
We also found time to get experimental with our storytelling, rolling out ambitious investigations that took advantage of new platforms and partners, live events and emerging technology:
The Tribune also held the line as the state’s government watchdog. Texas’ top liquor regulator resigned after our reporting revealed she and her colleagues were partying on the state’s dime, taking luxury trips to exotic locales and claiming “hazard pay” while on junkets in Hawaii.
And we doubled down on audience engagement, holding 50 live (and livestreamed) events, hosting 3,200 attendees at our Texas Tribune Festival, and luring more than 100,000 subscribers to our newsletters.
We kicked off a multi-day symposium on race the weekend before inauguration, featuring civil rights activists and law enforcement. And we hired a “community reporter” to better listen to our readers and report on issues of concern to them.
On the audience front, we rolled out an aggressive social strategy — using Facebook Instant Articles and Google AMP, optimizing video for social, and streaming newsroom interviews and reporting in the field via Facebook live.